House of Tomorrow

01 — Our Story

From one
brand to
a house.

In 2014, Monika and Jacek Szyndler founded NAOKO — a womenswear brand built together with its community, collection by collection. A decade later, that one brand has grown into a family of companies with a shared conviction: the businesses of tomorrow will be built by people and intelligent machines working side by side.

Sketch Study · Monika & Jacek Szyndler — one house, twelve years of building together

2014

NAOKO is born

Monika and Jacek launch NAOKO — a Polish fashion brand designed with its customers, not just for them.

2014 — 2022

A community becomes a company

#naokogirls grows into one of Poland’s most engaged fashion communities. NAOKO scales into a leading direct-to-consumer brand reaching customers across Europe.

2023

The AI-native turn

NAOKO premieres NAOKO.AI — among the world’s first collections co-created by customers and artificial intelligence: ~50,000 women, 700,000 answers, turned by AI into moodboards, prints and cuts, finished by human designers. Forbes, Vogue, Elle and the industry press cover the story. The family never looks back.

2025

Many Minds takes shape

Agents move from design into content, analytics and daily operations — the family’s AI operating system becomes a company of its own.

2026

The Szyndler Family Foundation is established: one house for the family’s companies, capital and values — built to outlast its founders.

02 — Portfolio

Three companies,
one conviction.

Every company in the house pairs human creativity with artificial intelligence — and treats sustainable growth as a feature, not a slogan.

Naoko Studio.

Community-led fashion · Since 2014

A leading Polish womenswear brand, designed together with its community. AI supports trend scouting, collection design and demand planning — more of what women actually want, less of what ends up wasted. Sold DTC and through Europe’s top marketplaces.

DTC + marketplaces#naokogirlsAI-assisted design

Many Minds.

AI operating system for brands

The family’s technology company: a system of specialised AI agents — strategist, designer, copywriter, analyst, campaign manager — that lets a brand create, test and scale at a speed no traditional team can match. Born inside NAOKO, built for every venture the house will ever start.

Agent architectureBrand OSVisit Many Minds ↗

Tomorrow Advisory.

AI advisory for family businesses

What the family learned transforming its own company, it now shares with others — helping founder- and family-led businesses become AI-native, from first automations to full agent-powered operating models. The honesty of people who run a real P&L, not slideware.

AI strategyAgent deploymentFounder to founder

03 — Venture Studio

We don’t just hold
companies. We
build them.

Inside House of Tomorrow works a venture studio unlike any traditional family office. Whole companies are born here — researched, branded, stocked and launched in days, not years — because a fleet of Many Minds AI agents does the heavy lifting while the family does the thinking.

Idea

A dinner-table thought becomes a researched market thesis — competition, pricing, demand — in hours, not months.

Brand

Positioning, identity, voice and a full visual world, generated and human-curated to the family’s taste bar.

Build

Store, operations and a content engine that turns one photo into hundreds of assets — ready to trade.

Scale

Campaigns, analytics and daily operations run by AI agents around the clock, supervised by people.

For our ventures

Companies born in-house

New consumer brands built AI-native from day one, on family capital and the playbook proven at NAOKO. Some are in the studio right now; the next generation gets a seat at the build.

For founders & families

Mentoring & education

Board workshops, 1:1 mentoring for owners and CEOs, and next-generation programs. Jacek teaches AI transformation inside the Family Business Network — founder to founder, never slideware.

The engine

Powered by Many Minds

Every venture runs on the family’s AI operating system: strategist, designer, copywriter, analyst and campaign agents working as one team. The full offer lives on the Many Minds site.

Visit Many Minds ↗

04 — People

Two founders,
one house.

Monika Szyndler

Co-Founder · Creative Director

The creative soul of the house. Monika co-founded NAOKO in 2014 and has shaped its brand, collections and community ever since. Today she sets the taste and quality bar across everything the family builds — for people and AI agents alike. Off duty she reads astronomy, quantum physics and psychology — the universe is her second moodboard.

“AI can generate a thousand options. Knowing which one is right — that’s still human.”

Jacek Szyndler

Co-Founder · CEO

The builder of the house. Jacek co-founded NAOKO and led its growth into one of Poland’s notable digital fashion companies. An early and relentless adopter of AI, he runs the family’s ventures with fleets of AI agents working around the clock.

“The next generation shouldn’t inherit a company. They should inherit a way of building them.”

05 — The Eleven Pillars

The constitution
of the house.

Every lasting house runs on something written down. Ours began as eleven pillars we wrote for our daughter — then grew into the foundation’s constitution: what we build, what we look for, and how our minds work together. Thought through as a family, applied as a firm.

What we build — and what we look for

Brands with soul

Consumer products people genuinely love, built with communities that co-create them — never commodity, never disposable.

AI-native from day one

Agents in operations before the first hire. Businesses designed for machine leverage, not retrofitted with it.

Taste as the moat

Ventures where judgment and aesthetics compound — the one advantage that gets stronger as AI makes everything else cheap.

Precision over waste

Make exactly what people want, when they want it. Sustainability treated as an engineering problem, not a slogan.

Compounding for generations

No quick flips. We build and back things worth inheriting — businesses a family can be proud to hold in thirty years.

Founders we’d invite to dinner

Partnerships built on empathy, honesty and trust. If we wouldn’t share a table, we won’t share a cap table.

Beneath it, the family’s eleven pillars: Learning · Empathy · Creativity · Vitality · Curiosity · Languages · Relationships · Clear Thinking · Ownership · Technology · Generosity

The minds of the house

Three cognitive profiles, one operating system. We know how each of us thinks — so every venture gets the right mind on the right problem.

MIND 01

Monika.

The Taste Engine

Cognitive: Visual-first intuition; sees the whole brand in a single garment; aesthetic pattern recognition trained on a decade of collections — fed by astronomy, quantum physics and psychology.
Behavioral: Calm, exacting quality bar; empathy with the customer runs deeper than any dashboard.
Superpower: Knowing which of a thousand options is the right one.
Runs: Brand vision, design, the taste & quality bar over people and AI agents alike.

MIND 02

Jacek.

The Systems Explorer

Cognitive: Learns by doing; connects distant domains at speed; thinks in structures, narratives and metaphors; thrives in creative chaos.
Behavioral: High-tempo experimenter; spots trends before the market; prefers intelligent sparring to comfortable agreement.
Superpower: Turning an idea into a working system before others finish the slide deck.
Runs: Growth, AI transformation, and the agent fleet that never sleeps.

MIND 03

The Third Mind.

Next Generation

Cognitive: Raised on the eleven pillars — languages, chess, theatre, acrobatics and asking “why” until the adults run out of answers.
Behavioral: Brave heart, quick feet; treats AI the way we treated the alphabet — as something that was always there.
Superpower: Sees the world without legacy assumptions.
Runs: The future — with a decade of onboarding still ahead.

06 — Giving

Success that doesn’t
give back isn’t
finished.

House of Tomorrow carries forward the giving programs born at NAOKO — and makes philanthropy a permanent pillar of the foundation, funded by the ventures it holds.

Partner Foundation · since 2022

Słonie na Balkonie

A Polish foundation caring for children’s mental health. NAOKO partnered with founder Joanna Paduszyńska’s team on storytelling, live events and collection-driven support — a partnership the house continues and deepens.

Environment · ongoing

Plant a Tree

Together with the #naokogirls community, over 100,000 trees have been planted across three editions of the program — precision commerce, and reforestation where the industry usually leaves waste.

Education · circularity

Fashion for the Future

Actions promoting longer-lived clothing and responsible consumption — because the most sustainable garment is the one that stays loved, worn and out of landfill.

The rule

Pillar Eleven

A fixed share of what the house builds flows to children’s and community causes. As House of Tomorrow absorbs NAOKO’s legacy, every future venture inherits this obligation on day one.

HouseofTomorrow.

From one
brand to
a house.

NAOKO is born

A community becomes a company

The AI-native turn

Many Minds takes shape